This course is ideal for Marketers with a basic understanding of SEO and PPC, but are looking to discover how they can use and implement these tools more effectively. The course only has 10 spots so will be personalised to your specific needs.
PPC and SEO work hand in hand to promote your brand online. With a fundamental knowledge of these tools, you can target and grow specific areas of your business by exposing them to exactly who you want, when and where you most need to.
The day will consist of a series of seminars, broken up by Q&As, live demos, and activities involving your own AdWords and Analytics Account. Here are some of the topics that will be covered on the day:
- Keyword research
- Technical on-page SEO elements
- Link profiles and off-page factors
- Local SEO
- Measuring and Reporting in Google Analytics and Data Studio
- Best practices for Adwords account set up
- AdWords metrics explained
- How to optimise your existing Adwords account
- How to implement Google Shopping Ads
- Google Merchant Centre & Shopping Feeds
Why attend?
We have the knowledge to empower your online presence.
All of our training courses are run by digital marketing professionals with experience in auditing and continually optimising businesses online visibility. Our one-day training course can be tailored to meet your needs, so if there's anything specific you'd like to learn just let us know.
Where? - CTI Digital, 31 Dale Street, M1 1EY. Manchester city centre, in the infamous Northern Quarter. Just 5 minutes away from the train station, tram stops and bus station.
When? - Our next SEM Training course is on the 8th March 2018.
Price? - £165 per person (exc. VAT)
We also offer group discounts if you want to send your whole team.
Will there be lunch? - The all important question, lunch will be provided in a buffet style, if you have any dietary requirements please let us know and we will cater to your needs.
Once you sign up we'll be in contact to personalise the course to your needs and ensure you're set up with an Adwords and Analytics account.
