This course is ideal for marketers and content creators that have a good understanding of the fundamentals of organic search and are now looking to advance their skills and knowledge. By attending this course, you will enhance your ability to deal with more technical aspects of SEO for your eCommerce business.
More of an SEO novice? View our dedicated SEO beginners' training day here.
Where? Webinar
(Due to the COVID-19 pandemic we will be conducting the training session through an interactive webinar. But don't worry, the quality of the training will be the same!)
When? 2nd July, 9am - 1pm
Price? £100 + VAT
(We also offer group discounts if you want to up skill your whole team. For more information please contact t.eastwood@ctidigital.com)
"I really enjoy the training at CTI. It's very hands-on and any questions you have will be answered by experts."
Imperative Training
The course will focus on actionable technical aspects of organic search and how to deal with issues that may arise during your eCommerce SEO campaign.
You will receive training in areas such as;
- Technical SEO
Learn more advanced technical SEO practices that ensure your site can be indexed by search engines. Including crawling & indexation, using robots.txt canonical tags and an introduction to Screaming Frog crawling tool.
- Site Migration Handling
Learn how to cover all of the SEO bases of a site migration to make the transition as smooth as possible. - Site Speed
Learn about the importance of optimising JavaScript, CSS and images to boost your site speed. - Structured Data
Discover the importance of structured data and how it can support your click-through rate from search engines. - Local SEO
Discover what local SEO is, why it's important and how you can benefit from it.
- International SEO
Discover the practices that are bespoke to international SEO and how you can tailor your efforts to audiences in other countries and who speak different languages.
- Faceted Navigation
Discover the SEO best practices required to reduce duplicate content, wasted crawl budget and open up traffic opportunities from faceted navigation.
- Product Pages
Learn landing page best practices for product pages and how to handle product page URLs and out of stock products.
- Content Marketing & Outreach
Learn how and why creative content campaigns with outreach promotion can really boost your SEO performance.
After the Session
The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention!
