This course is ideal for marketers and content creators from B2B or service-based businesses that have a good understanding of SEO for lead generation but are now seeking to further advance their knowledge and skills. You will enhance knowledge of more technical aspects of organic search marketing and gain a host of new tools to utilise within your business.
More of an SEO novice? View our dedicated SEO beginners' training day here.
Where? Webinar
(Due to the COVID-19 pandemic we will be conducting the training session through an interactive webinar. But don't worry, the quality of the training will be the same!)
When? 9th June, 9am - 1pm
Price? £100 + VAT
(We also offer group discounts if you want to up skill your whole team. For more information please contact t.eastwood@ctidigital.com)
"The knowledge of the presenters was fantastic. There was so much to take away!"
Polyflor
Search Engine Optimisation is the practice of creating and optimising digital content to best appear within search engines. Organisations with B2B, Professional Services, Public Sector, and other service-based organisations have a complex conversion funnel that requires varying content prevalence.
We will cover areas of SEO such as on-page practices, targeted campaign pages, technical SEO and more to target your content to the appropriate conversion points.
Here is a list of topics that will receive training in;
- Technical SEO
Learn more advanced technical SEO practices that ensure your site can be indexed by search engines. Including crawling & indexation, using robots.txt canonical tags and an introduction to Screaming Frog crawling tool. - Target Campaign Pages
Learn how to build landing pages that convert. - Site Speed
Learn about the importance of optimising JavaScript, CSS and images to boost your site speed. - Structured Data
Discover the importance of structured data and how it can support your click-through rate from search engines. - Local SEO
Discover what local SEO is, why it's important and how you can benefit from it. - International SEO
Discover the practices that are bespoke to international SEO and how you can tailor your efforts to audiences in other countries and who speak different languages. - Content Marketing & Outreach
Learn how and why creative content campaigns with outreach promotion can really boost your SEO performance.
After the Session
The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention!
