The psychology of colour in branding

Colour. A simple concept with a huge impact on how people perceive a brand.

Join us for an 18-minute session on the importance of colour.

Ever noticed that the majority of big tech companies have blue branding?

That's not a mistake. Certain colours make people feel different things, and can relate directly to how they perceive a brand.

This is important to know, but it's also crucial to know when to add a NEW colour to your brand portfolio. Expanding your business into a new business sector doesn't always mean you need another colour to differentiate it from the rest.

Why is Amazon Prime blue? We think they made a huge mistake doing that. 

We'll be talking about this and more on our next episode of Branding. Done. 

Join us.

See you there.