Marketing Leadership Programme: 7 Week Training & Mentorship to becoming a Marketing Leader
Our CPD Certified marketing leadership programme is designed to transform you into a strategic leader who can drive business growth.
According to recent Google Trends data, there is a high and increasing interest in marketing leadership roles, making now an excellent time to enhance your skills and prepare for these highly sought-after positions. As businesses prioritise strategic marketing leadership, the demand for skilled professionals to fill these roles is greater than ever.
Are you aspiring to become a Marketing Leader?
Perfect for aspiring Directors, Chief Marketing Officers (CMO) and Senior Marketing Professionals?
Our comprehensive CPD-Accredited Marketing training course is designed and delivered by James, an experienced Chief Marketing Officer with over two decades of hands-on experience across diverse industries. His expertise spans a broad spectrum of sectors, providing you with a holistic perspective on marketing strategies and techniques essential for reaching the pinnacle of your career.
As a member of the Chartered Institute of Marketing (CIM), James brings unparalleled professionalism and industry recognised excellence to the course. His academic background, including a Communications degree from the University of Lincoln and a Postgraduate diploma from The Institute of Direct and Digital Marketing (IDM), enriches the course content with up-to-date knowledge and insights.
What sets this course apart is James’ dedication to mentoring and his ability to seamlessly integrate his teaching expertise with his extensive marketing knowledge. In addition to being an accomplished marketer, he holds a PTLLS qualification. James crafts an immersive learning journey that is both informative and engaging, making this course truly exceptional.
Embark on this six-week journey with us as James shares his insights, experiences, and proven marketing strategies. This course isn’t just about learning, it’s also an opportunity to gain a mentor in the field of marketing and expand your network.
Our programme is crafted to support your career development every step of the way, offering tailored guidance and expertise to navigate the marketing career ladder effectively. James has an extensive recruitment network and can support candidates with securing new roles.
Week 1
Personal Development
- Understand your strengths and weaknesses as a marketing professional
- Set goals and create a personal development plan
- Develop leadership skills and the ability to inspire and motivate a team
- Time management techniques and prioritisation
Week 2
Networking
- Learn how to develop relationships with peers, mentors, and industry leaders.
- Techniques for effective networking and building a professional brand.
- Create a network of support for your career growth and development.
- Talking to non-marketers & Stakeholders – Influencing & Networking
Week 3
Conflict Resolution
- Discover different conflict resolution styles.
- Techniques for managing and resolving conflict in the workplace.
- Strategies for dealing with different colleagues, clients, or vendors.
- Imposter syndrome and how to combat those feelings.
Week 4
Building an Award Winning Team
- What roles are needed?
- How to get the best out of team members.
- Having difficult conversations/managing behaviours.
- Marketing strategy frameworks for different business sizes.
- Team building & Hiring.
- Mentoring & Development.
Week 5
Branding & Communications
- Developing a strong brand identity.
- Crafting effective marketing messages.
- Communicating with stakeholders effectively.
- Impact of generative AI on branding and brand.
- Crafting creative briefs & feeding back to the wider business.
- Brand-building on a budget – SMEs to Larger Businesses
Aligning brand identity across departments
Week 6
Data-Driven Marketing and Digital Marketing
- Understand data analytics and how to use them to inform marketing decisions.
- Implementing a data-driven marketing strategy.
- Measuring and analysing marketing campaigns.
- Data-driven approaches to defining target audiences.
- Overview of crucial marketing metrics.
- Budget planning framework, prioritisation, and ROI measurement.
- How to write a business case
Growth and testing
Budget prioritisation
Week 7
Leadership Success
- Finding your leadership style
- Defining your success
- Defining team success metrics
- Communicating Vision and Purpose
- Fostering a Culture of Accountability
- Making Data-Driven Decisions as a Leader
- Aligning Leadership Goals with Organisational Objectives
- Recognising and Rewarding Team Achievements
Post Completion
Ongoing Mentorship
- All Frances and Kevin members gain access to our support and networking group.
- With ongoing support from James and his team of marketing mentors.
- CPD Certificate of Completion is supplied to all members
