Zero Click Tracking in an AI World - 60% of searches now end without a website click!
Date: Tuesday 13th May 2025
Time: 2:00 pm to 2:40 pm BST (25-minute overview followed by Panel Discussion)
Format: Webinar
Register here: https://www.i-com.net/how-to-track-when-no-one-clicks-lead-attribution-in-the-ai-era
“With the rise of AI overviews and generative search results, zero-click searches are becoming increasingly prevalent. Users are now able to get quick, concise answers directly from Google’s search results without ever needing to click through to a website. This shift, driven by AI overviews and featured snippets and a more complicated and fragmented customer journey, presents both challenges and opportunities for businesses looking to maintain visibility, engagement, traffic consistency, and to meaningfully measure.”
The session will explore how all businesses can thrive in an AI-driven, zero-click environment by combining smart marketing strategies with advanced call tracking across all channels, answering questions like
- What does Zero-click mean for measurement?
- Will paid search inflation continue to rise?
- How do our panelists plan for growth in a zero-click world and one beyond Google?
- What tools are available?
- How to have a measurement conversation with marketing stakeholders in 2025?
Speakers:
Hannah Spelman
Head of SEO, I-COM
Daniel Wilkinson
Chief Solutions Officer at Infinity
Amy Clayden
Ex Head of Marketing at Wren Kitchens & Wilko
Steve Hooper
Head of Digital at Helping Hands
Partnering with Infinity, who recently launched smart-outcomes , I-COM will lead a discussion with an expert panel of marketing leaders who will share their knowledge, experience and approach for 2025 and beyond.
