Mastering the Art of Marketing Forecasting & Budgeting

This interactive workshop is designed to provide participants with an understanding of the key concepts and practical skills required to develop an effective marketing forecast and budget. It will equip them with the tools and techniques to accurately predict marketing outcomes, allocate budgets efficiently, and measure the success of their marketing efforts.

By the end of this workshop, participants should be able to:

• Understand the fundamentals of marketing forecasting and budgeting.

• Develop a marketing forecast and budget based on real or hypothetical data.

• Avoid common pitfalls in marketing forecasting and budgeting.

• Measure and evaluate the success of their marketing activities using their forecasts and budgets.

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