Search, merchandising and product
The paradox of choice states the more choice we have, the harder it is to make a decision. As we have entered the digital age there has been an explosion of choice - the boundaries and constraints of floor space in a shop are removed online and more and more choice has been offered making it harder for consumers to make decisions.
Online merchandising is about controlling the product display sequence, it’s a retailer's way of helping shoppers navigate the paradox of choice by showing relevant products instead of trying to show every product in the catalogue - shoppers attention spans are short, so the decisions we make about what to show first in every part of our online stores is increasingly important.
This type of merchandising happens constantly in brick and mortar stores. They are carefully laid out making sure the right blend of products based on price, stock level, popularity etc are displayed throughout, we are going to discuss how you can do this in your online store which has a waterfall effect on metrics like conversion, AOV, volume of orders, and even things like returns and cancelled orders.
Katie Woodhead
Client Services Director, Advanced Commerce
I have worked in eCommerce for over 15 years and have gained experience across many different sectors including fashion, beauty, home, sports, grocery, marketplaces, & B2B, whilst working with leading global brands.
I create customer-centric eCommerce merchandising strategies which deliver business results and enviable shopping experiences. I provide strategic guidance and thought-leadership to brands across all sectors of online retail, enabling them to meet and exceed important business targets such as conversion rate, average order value and revenue, by developing highly bespoke eCommerce merchandising strategies and optimisation plans.
Manchester Digital Ecommerce Week
This professional development session is delivered as part of Manchester Digital's Ecommerce Week and presented by Ecommerce Week sponsor, Advanced Commerce.
Manchester Digital prides itself on its relationships with ecommerce brands, agencies and suppliers both from in and out of our membership. These brands attend our regular industry events.
It is an exciting time for ecommerce companies in Manchester. The city’s retail tech industry has seen phenomenal growth in the number of online retailers establishing offices in the city and in recent years it has developed the greatest concentration of ecommerce start-ups than anywhere else in the UK.
