Influencer marketing has risen in popularity among brands in recent times. Marketers are noticeably appreciating the value of influencers in raising brand awareness, creating authentic content and driving engagement. Influencer marketing has not peaked and developments could include the rise of micro-influencers such as ‘Kidfluencers’ and even avatars. But while marketers are continuing to invest in this space, according to a recent report, only 36% of marketers feel their influencer marketing efforts are effective (The Drum, 2018).
As brands invest more in influencer marketing, close attention should be paid to influencer compensation and disclosure of relationships to ensure value and consumer trust.
This event promises to be a lively discussion and offer some key insights into influencer marketing.
Speakers:-
Ian Shepherd – CEO of The Social Store and Chairman at The Business of Influencers
Michael Palmer – Marketing Manager at Manchester Digital
Oliver Long – Content Creator at The E-Word and blogger www.suedeandsymphony.com
Sarah Thain – Influencer Marketing Manager at Manchester Airport and food, travel and lifestyle blogger www.sarahthain.co.uk
Asma Younus – Travel blogger and of Founder of Jet Set Chick www.jetsetchick.com
