Delivering effective marketing and positively impacting the bottom line of your client, customer, or employer is how a marketer can really become influential. The marketing role can often be seen as a cost to the business, so to avoid this marketers must show how their activity will increase revenues and grow profitability.
In this evening session, we’ve gathered together marketing experts and agency owners to discuss how marketers can build influence; harness the power of data and achieve marketing effectiveness.
Our speakers are: 
This event will help you to understand:
Why engaging the rest of the business in your goals and objectives could be the key to your success and how to achieve this
The importance of creating and executing a marketing strategy and how this will help you to better monitor your results and effectiveness
How data and creativity can (and should) work hand in hand
How to choose the metrics that matter
You might be looking to strengthen your position in your business, or you might want to know how to start a marketing strategy or you might simply be looking to better understand metrics and measurement. Whatever your marketing goal, this event is for you!
Manchester Digital is pleased to bring you this new series of events where you can knowledge share with your peers, learn from the experts and those who have been doing marketing since before digital (!) and most importantly, the events are a place where you can share your marketing problems and barriers with like-minded professionals who can share their experience.
All Manchester Digital events are designed to be inclusive and we adhere to a strict code of conduct which you can view here.
Data Usage Event Policy
By securing a ticket for this event you are consenting to receive information from Manchester Digital regarding the logistics of this event and a follow-up email post-event, we may also need to share any dietary or access requirements you have provided with a 3rd party such as the event caterer or venue. After we have sent your follow up event email we will only hold your data for 1-month during this time we will not share your information or contact you. Keeping your data for a month will only be to explicitly recap on the success of our campaign. After the one month period, the information you have provided will be deleted. If you wish to be contacted regarding other events and services that Manchester Digital produce then you will need to specifically opt into our mailing list here.
