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Auto Trader is the UK’s leading digital automotive marketplace. We receive millions of cross-platform visits each month, understanding our user’s behaviour is critical in creating a platform our buyers and sellers will love.
User analytics is well established at Auto Trader but breakthroughs in the cloud, big data and streaming technologies offered clear benefits. This talk will describe how we formed a cross-functional cross-tribe team to focus on User Analytics and how we used Snowplow Analytics to move our capabilities on.
Free
