Do you have business objectives to achieve but you're not sure how to put your proposition together? Do you know you need to plan but you don't know where to start?
In this session, we'll show you the stages of marketing strategy design - but for normal people. You'll get your head around how to create a marketing strategy and how to build achievable and realistic marketing objectives.
Using a simple six-step system, you'll create the components you need to draft your first, workable marketing strategy.
Built on our experience working with SMEs, we'll show you how to write a simple strategy fast and that works for you.
Agenda:
9:30 Registration opens, with refreshments
10:00 - 12:00 Workshop with David Edmundson-Bird
12:00 -12:30 Networking
12:30 Event close
Speaker: David Edmundson-Bird
David is Principal Lecturer in Digital Marketing at Manchester Metropolitan University, where he has grown a team of specialist digital marcomms academics since 2004 from 1 (himself) to more than 10 in a wider department of 80. He has enjoyed several spells in academia as well as senior management roles in the digital sector. He helped set up Manchester’s second web design agency, Sozo, back in 1995, helped to run a Belgian beer importing business, and was Chief Learning Architect at Academee.
He set up the UK’s first part-time MSc in Digital Marketing in 2007 for Manchester Metropolitan, as well as their first full-time MSc Digital Marketing Comms in 2016 and Manchester Metropolitan’s Global E-Learning MSc in Digital Marketing in 2018 in partnership with the private learning provider, MMC. He also led the creation of Man Met’s Digital Marketing Degree Apprenticeship, now in its 4th cohort.
David currently runs a number of courses at Manchester Metropolitan, including learning on SEO, E-Commerce, Value Proposition Design, and Digital Strategy. He is the recipient of an educational excellence in digital award, looking at the transformation of learning experiences through innovation.
David is Chair of Global Judging Standards for Don’t Panic and We are Search. His role is to ensure objectivity, transparency and consistency across the judging panels for all Don’t Panic / We are Search assets, and to provide a quality assurance process in the judging process. He was Chair of Judges for the UK Search Awards 2020.
He is co-author of 7th edition (and soon to be 8th edition) of Digital Business & E-commerce Management with Dave Chaffey and Tanya Hemphill.
He sits on the Board at FutureEverything, a global digital arts business, and is a trustee of The Educational Trust, helping provide financial support to learners in the comms sector.
About our workshops
Through our new series of practical workshops, we're connecting our small business community with our academic teams.
We hope to share our knowledge and help you to tackle your business challenges.
