Amazon is fast becoming the consumer’s first port of call for online shopping. That means it’s the obvious choice for private label sellers, retailers, brands, and wholesalers to increase their presence on Amazon.
As a result, Amazon is becoming a crowded marketplace, making it more difficult for new sellers to be found. This is where Amazon SEO and Amazon Advertising play a considerable role in helping your business stand out.
Amazon SEO aims to increase your product visibility organically, and Amazon Advertising helps you gain the sponsored position on page #1.
This training course from Online Seller UK shows you how to improve your product’s organic ranking and get the best from Amazon Advertising.
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Who is this workshop suited for?
Seller Central Users, Vendor Central Users, Digital Marketers
Some key areas of the workshops are:
Amazon Search Engine Optimisation
• Best practises for optimising product content
• Amazon SEO ranking factors
• Amazon product reviews best practices
Keyword Research and Best Practices
• Finding the right keywords for your product
• Amazon keywords tools
• Finding keywords that are ranking for your products
• Competitor keywords analysis
• Keyword research with Google keywords planner
Getting started with Advertising Campaigns
• Live Demo: sponsored product ads
• Keyword types, Broad, Phrase, Exact Match
• Automatic Campaigns vs Manual campaigns
• Amazon Product Target ads
Campaign Structure
• Basic Campaign Structure
• Best Practices
Advertising Reporting
• Understanding Amazon PPC Metrics
• Understanding Search term and Product placement reports
Optimising Campaigns Performance
• Managing Bids
• How to go about product variations ads
• Negative keyword best practices
• Bid strategy to increase sales
• Analyse search terms reports
Amazon Advertising for Brands – Sponsored Brands
• Live demo: Sponsored brands ads
• A/ B testing
• Optimising sponsored brands
• Analyse sponsored brands reports
Amazon Advertising for Brands – Product Display Ads
• Live Demo: Product display Ads
• A/ B Testing
• Optimising Product Display Ads
Amazon Bid Management Tools
• Introduction to bid management tools
• Creating a Portfolio for your products
• Portfolio bid strategies
Competitor PPC Analysis
• Spying competitor converting keywords
Creating your own Amazon Advertising Plan
Building your brand content on Amazon
• Amazon A+ best practices
• Amazon Store design best practices
• Amazon store traffic analytics
• External Amazon store promotion
Amazon Attribution ( NEW )
• What is Amazon Attribution?
• Setting up tracking
• Types of media that can be applied
• Understanding the attribution metrics
Prerequisites for this course
This course is aimed at digital marketers, seller central users, vendor central users and typically delegates who have experience of using Amazon in some capacity. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.
Just a few of the fantastic organisations who’ve attended our previous training.
TESTIMONIALS
| Rachel Wedley, Sizzix
Prabhat has an incredible insight into Amazon, he shows both positives and negatives of Amazon and isn’t biased toward being a seller or vendor. He’s helped to build my knowledge on Amazon Advertising and also the SEO aspect of Amazon and how important it is that both of these are working in unison. Great course and I would recommend to anyone who wants to build or start their knowledge on Amazon!
| Giles Polito, Equip Outdoor
Prabhat adapted his Amazon content to our needs and gave us some excellent insight. He listens but also really knows his stuff. Would consider sending other members of the team on the course!
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DO YOU PREFER ONLINE TRAINING?
We have been running training courses all over the UK for the past 5 years and we can now deliver the same courses online. Get in touch to book a bespoke session for you or your team.
Each session is customised and well-suited for individual or small groups. All sessions are practical and save you the cost and time of travelling.
- 4 hours live online workshop
- Training course recording available for 1 month
- Delivered in a small group of 4
- Interactive sessions and you can ask questions
- Training content will be shared with you after your session
- 1-to-1 optional consultation after the course to answer any specific questions
WHAT WILL I NEED?
- Online conferencing set-up. We will send you the link to join the course.
- Speakers and a microphone
