Even if you’ve never heard of Google Shopping before – you’ve almost certainly seen it in action! Just try searching Google for specific product or brand names and an array of pictures, prices and merchants will appear – right at the top of the search results.
When people are interested in buying products online, they usually turn to Google to research the products and prices available. If you use Google Shopping your products are on display and within easy access of potential customers.
Google Shopping campaigns streamline how you manage your listed products and pay per click ads, report on your performance, and find opportunities to increase traffic to your website.
In this 4-hour training course, you will learn how to run and optimise your Google shopping campaigns.
If you are looking for a Google Shopping or Merchant centre setup and management service please visit out service page.
** Multiple dates are available. Please check the registration section for details.
Who is this workshop suited to?
Retailers, Digital Marketers, Managers
What will you learn?
Introduction
Google Shopping vs Google Adwords
Account setup FAQs – Adwords & Merchant Centre
Google Shopping Campaigns
Setting up the first Google Shopping campaign
Setting up multiple campaigns based on product category
Google Ads conversion tracking
Reporting and Analytics
Linking Google Shopping with Google Analytics
Google shopping goals setup
Navigating reporting columns
Analysing Google Shopping campaigns via Google Analytics
Google Shopping Feed
Google product feed guidelines & managing your data effectively
Optimising your product feed
Using Google Merchant Centre effectively
Using custom rules in Google Merchant Centre
Google Shopping App Installation - Shopify, Magento, Woocommerce
Setup delivery settings
Troubleshooting product feed issues
Google Shopping Optimisation
Optimising Shopping Ads for better results
Negative Keywords
IP Exclusion
Remarketing your website visitors
Optimising the title and description in your product feed
Google Shopping Strategies
Creating merchant promotions
Benefits of 3rd party feed management tools – feedoptimise, datafeedwatch
Google Shopping optimisation checklist for marketers
Testimonials:
| Idris, Fashion City UK
I was given the knowledge required to set up my shopping campaign. After implementation of his advice I have had a few sales. After support was excellent and would definitely recommend using Prabhat for AdWords.
| Emma-Cath Charles, Inngot
I found his presentation to be informative and helpful. Not only was Prabhat able to provide a wonderful insight into adwords, but he also assisted me with a specific issue that I was having with Adwords at the time, which was somewhat more complicated than standard technical issues. Upon leaving the workshop, I felt suitably armed with excellent actionable insights that I could bring to meetings and create further action plans for the company.
| Andrea Omar, Medi UK (Lifestyle) Ltd
At the start of the training session I had little knowledge or understanding of the PPC project that my company has embarked upon with Google Ads. With Prabhat’s clear explanation and overview (tailored to my knowledge level) he adeptly walked me through the tools and mechanics of a PPC ad campaign. Although there is so much more to get to grips with in the coming weeks and months, Prabhat shared insights and knowledge to put me on the right road for this project, along with some great suggestions for continuous learning. I felt I could ask even the most basic of questions at any time.
For more details please contact Prabhat Shah on twitter @OnlineSellerUK, via email to ps@onlineselleruk.com or you can call +44 (0) 161 3272 923
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Are you looking for onsite training for yourself or your team? Check out our Full Digital Marketing & eCommerce Training Guide and simply get in touch and we will schedule a date for you.
