SEO Executive

Factra is a market-leading manufacturing company with a strong history of direct customer sales through e-commerce channels in the e-liquid and vaping industry. Ove the past five years Factra has become the premier e-liquid and vape supplier and now we are expanding and diversifying with the inclusion of CBD product lines and health supplements.

We operate a lean yet highly skilled team in our Manchester offices with a keen focus on the delivery of incredible products to our customers and exceptional service.

Over the next twelve months, we expect to double the size of our team and expand our reach with new products, new markets and new sales avenues. We’re looking for individuals that share our passion for high quality products and with a keen aptitude to help us drive this business to the next level!

We are looking for a passionate individual with a can-do attitude and the duties will include:

• Design and implementation of an SEO strategy aligning with business goals and objectives.
• Continually monitor trends in keywords and analyse the data to identify new opportunities.
• Optimise website content, landing pages, meta tags, headings, images and link.
• Perform technical audits to fix any issues or errors that come to light.
• Plan and lead outreach efforts such as linkbuilding, outreach and reputation management.
• Monitor and analyse SEO performance using a range of tools.
• Prepare reports to the senior team with information on traffic, rankings, conversions and other metrics.
• Maintain a high level of SEO knowledge becoming the company’s internal expert on the subject matter.

About the Candidate (You)

We are looking for a pro-active individual with a passion for business development. You will enjoy being part of a thriving and busy team and also confident in your abilities to lead and make decisions.

Your skills/experience:

• Minimum two years’ experience working in a similar role (essential)
• Demonstrable experience developing SEO strategy (essential)
• In-depth knowledge of SEO principles, techniques and tools (essential)
• Experience using web analytics platform such as Google Analytics (essential)
• Familiarity with HTML/CSS/JavaScript/Wordpress or similar (essential)

About the Workplace

Factra is a dynamic start-up looking at growing into an SME withing the next two years, if you join us on this adventure you will receive:

• A tangible opportunity to grow with the company and have an input in strategic growth decisions.
• A modern and dynamic workspace with open communication lines to all individuals in the business from the Managing Director to the cleaner.
• A celebration of diversity in a workplace that embraces and supports the differences in our team as something that can bring us together.
• The opportunity to see your ideas come to life in record time with decision making being done on-site, in person, without layers of tape to cut through.
• A dedicated office building that is undergoing full refurbishment to suit the company as it grows with on-street parking available and excellent transport routes.

We are looking for an experienced and knowledgeable SEO manager to join our ecommerce team. You will be responsible for planning, implementing and managing our SEO strategy to increase our online presence and organic traffic.

As an SEO manager, you will work on on several of our company ecommerce sites including vapoholic.co.uk (leading UK vape retailer) and fitamins.co.uk (health food supplements start-up), as well as planned future websites.

You will join our content, social media and dev teams to ensure that our website is optimized for search engines and organic growth. You will also conduct keyword research, link building, outreach and technical SEO audits to improve our rankings and visibility.

To be successful in this role, you should have a solid understanding of SEO best practices, tools and trends. You should also have excellent analytical and communication skills to report on your performance and recommendations.

Requirements:

• Strong experience in SEO, with a proven track record of ranking for competitive keywords
• In-depth knowledge of SEO principles, techniques and tools
• Familiarity with HTML/CSS/JavaScript/WordPress or other web development languages/platforms
• Experience with web analytics platforms such as Google Analytics/Search Console etc.
• Ability to analyse data and provide insights
• Excellent communication skills both written & verbal