Traditional PR Lead

Reporting to the Group Account Director, you will manage and deliver reactive and feature pitching, product PR, and newsjacking initiatives, leveraging your traditional PR expertise to enhance efforts across multiple accounts.

Key Responsibilities

• Confidently spot and write engaging and informative reactive, feature pitching, product PR and newsjacking opportunities in the media, and spin these into stories for our clients.  
• Provide reports on key metrics each month and work towards client metrics and KPIs.
• Handle client communication for time sensitive content opportunities. 
• Work strategically with account managers to support clients, targeting topics and publications to support client strategy. 
• Secure a range of media opportunities for relevant clients which include linked online coverage, online and print brand mentions, tv spots, interviews, podcasts, radio, and print to generate coverage across high quality outlets. 
• Host ideation sessions as required. Chairing and steering meetings to produce comprehensive and developed PR ideas. Monitor trends and the media landscape, ensuring a constant flow of fresh ideas to achieve results, and inspire the team to be doing the same. 
• Host training sessions to ensure the wider team are able to deliver reactive, feature pitching, product PR and newsjacking content to a high standard.
• Build and maintain relevant and targeted media lists for outreach and share with the wider team
• Maintain good relationships with journalists and pitch stories to coverage for campaigns.
• Inform repitching schedules, suggesting when content can be updated and reused. 
• Confident in creating and selling-in campaign ideas that are going to meet client objectives or in support of proposals and pitches for sales.
• Implement best practice pitching techniques to improve the agency's success with journalists.

Skills, Knowledge and Expertise

• 3+ agency experience in a traditional PR role.
• A Bachelor's degree in a related discipline is desirable.
• Excellent client relation skills 
• Excellent knowledge of SEO, traditional PR techniques and branding. Excellent knowledge of PR Software and tools including, google trends, Semrush and AHREFs. 

A full job description will be provided to successful applicants.

Benefits

• Opportunity to be part of fast-growing, young agency
• Training opportunities to support you at every stage of your career
• 25 days holiday plus bank holidays
• Employee-led Social & Wellbeing Committee 
• Award-winning employee assistance programme
• Fully serviced workspace in the heart of Ancoats with perks, free breakfast Tuesdays, Yoga Thursdays and after-work socials.
• Enhanced maternity and paternity leave
• Half-day Fridays – start the weekend early!
• Birthday’s off
• Macbook
• Pension
• Bike2work scheme

About JBH

Voted 'PR Agency of the Year 2022' JBH delivers outstanding PR, SEO and commercial results for B2B and B2C brands around the world.

We support PR, SEO and wider marketing teams for brands all over the world, through the planning, production and promotion of compelling PR campaigns that secure relevant, high-authority coverage and links that, when combined with effective on-page and technical SEO strategies, have been proven to boost organic visibility.

JBH works with consumer brands, specialising in delivering PR campaigns for Healthcare and Beauty, Personal Finance, Food & drinks, Property and interiors.

We’re proud to work with some huge national & international brands.