Digital Content Designer

Please note that this role will close at 00:01 on Monday 15th July, and therefore we advise getting your application in no later than midnight on Sunday 14th July.

About Ofcom

Ofcom is the regulator for the communications services that we use and rely on each day. We make sure people get the best from their broadband, home phone and mobile services, as well as keeping an eye on TV and radio.

Our culture is clear – we live by our values: Empowerment; Excellence; Collaboration; Agility and Respect. These define how we work to deliver our purpose, now and in the future. The behaviours which support these values set the path for a fully inclusive and innovative culture at Ofcom.

We focus not only on what we do, but how we do it. We pride ourselves on being an organisation of people who genuinely care about helping others.

How to Apply

Please submit your CV, along with a covering letter of no more than a page which outlines how you meet the essential requirements of the role, along with why you're interested in joining Ofcom. You are able to upload cover letters at the same time as uploading your CV.

Purpose of the Role

Ofcom is looking for an experienced content designer to champion high-quality content creation and development that meets the need of our website audience.

Ofcom is the UK’s communications watchdog. We’ve recently taken on new duties to make online services safer for everyone. We also regulate services from phone and broadband to TV and radio, airwaves and the postal service. It’s important work on behalf of people across the UK.

Most people find Ofcom through our website, so this is an important role in helping us to explain our work to a wide range of audiences. The industries Ofcom regulates are evolving fast, making this an exciting time to join our team. And the role is flexible: we are open to either full- or part-time candidates, and we offer hybrid working tied to a choice of offices in the UK nations’ capitals, as well as Manchester.

About the Team

This is a role working across two teams. It is based within Ofcom’s friendly and expert Communications team – previously judged by PR Week as the best place to work in-house in the UK. The role also involves working closely with other teams, particularly Ofcom’s new Online Safety Supervision team (where you’ll be focusing much of your work).

Ofcom’s Online Safety Group works to ensure UK citizens live a safer life online, putting in place world-leading regulation to help make services safer for adults and children.

The Supervision Team sits within the Online Safety Group and our role is to manage Ofcom’s relationships with regulated services. Our Team provides close, structured engagement with many of the world’s best-known social media, search and entertainment sites and apps, as well as smaller services.

Your Key Responsibilities

We are looking for a Digital Content Designer to champion content design best practice within Ofcom and help make our web content work for our online audience. This is a new role with a lot of scope to establish and shape a key element of Ofcom’s digital content strategy.

Using your expertise in user-centric content creation and development, your first brief will be to help make the new online safety rules more accessible and easier to comply with for services in scope. You will work closely with policy experts, research teams, product managers, a range of digital professionals and others to deliver digital content that helps Ofcom to achieve its goals.

As content designer, you will put user needs at the heart of our digital content. So you’ll be at home with:

• Gathering data and evidence to build a clear understanding of our various users
• Using that data to design and advocate for good content decisions
• Persuading colleagues across Ofcom to see the value of well thought-out content
• Writing clearly and engagingly for users
• Testing and evaluating content to slowly build best practice

Specific responsibilities are likely to include:

• Design content to meets users’ needs
• Translate complex regulatory information into simple and effective content
• Provide content design and editorial expertise across a range of Ofcom projects and programmes, working to support, advise and upskill colleagues
• Use data and research to understand our users, write clear user stories based on evidence, then use those stories to propose a suitable design approach
• Create prototypes to show proposed designs in context, and use these to influence colleagues at all levels
• Stay up to date with content design best practice and trends in related disciplines within digital design
• Lead content design for Ofcom’s website. This will include tools to support organisations seeking to comply with online safety regulations, working with the Promoting Compliance team
• Develop a clear understanding of our main audiences, their needs and the barriers they face, to identify opportunities for Ofcom to help users overcome these challenges
• Produce and commission compelling and effective content, helping to make the online safety regulations accessible and compliance easier for services within scope
• Participate and support work to research, develop, test and iterate Ofcom’s digital content
• Work effectively with a range of cross-functional colleagues with expertise in policy, communications, research, behavioural insight, product management and others
• Act as a point of connection and communication between expert and non-expert audiences
• Develop and foster online expertise across Ofcom’s online safety programme and keep across online trends and technological developments

The skills, knowledge and experience you will need for success

Essential

• Content design skills and experience of applying them in a complex, technical or multi-stakeholder environment
• Ability to apply user-centred design principles across the product lifecycle, from discovery and research, through to design, development and into live operation
• Ability to identify, understand and prioritise user needs, and develop content strategies and advice based on evidence
• Excellent writing and content delivery skills, with the ability to edit and improve complex content and advise others
• Ability to use of an enterprise-level web publishing system (CMS or DXP) to an advanced level
• Familiarity with Google Analytics, SEO techniques, HTML and browser and user interfaces to support good content design
• Great organisational skills, including experience of planning and prioritising a varied workload and ability to work in a team environment focused on outputs and outcomes
• Ability to manage relationships and excellent collaboration skills, including the ability to represent your organisation and build relationships with a diverse range of stakeholders
• Interpersonal and communications skills, including an ability to present complicated issues to non-specialist audiences with confidence

Desirable

• Keen interest and/or practical knowledge of emerging online safety regulation in the UK and beyond – and Ofcom’s mission to create a safer life online
• Knowledge and/or experience applying best practice from the Government Digital Service framework
• Experience in prototyping, user testing and/or end-to-end service design

At Ofcom we prioritise inclusive and diverse recruitment in order to truly reflect the society we represent.

Where positions are listed as full time, we remain open to reduced hours, part-time arrangements, job shares and other flexible working options from day one of employment.  We warmly welcome applications from candidate returning to work after a break – for whatever reason.

As a disability confident employer, we offer interviews to any disabled applicant who meet essential criteria for advertised roles.  Learn more about the scheme here.

If you need information in an alternative format or have specific preferences, please contact our recruitment team.