Great Northern Copy

“Any fact is better established by two or three good testimonies than by a thousand arguments.”
– Marie Dressler.

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Here’s a secret that most copywriters won’t share:

There's no sales asset that's as easy to believe as a customer success story from a paying client.

Success stories can sell all by themselves, as long as they're trusted. And the word of a customer who achieved success with your product is far more trustworthy than the sales team on your payroll. 

The best way to build that trust into your sales campaign is to invest in case studies.

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B2B case studies are the greatest sales weapon that you don't (yet) have as they:

✔️ ATTRACT your ideal clients.

✔️ SHOW how you solve your clients' problems.

✔️ PROVE how your clients achieve success with your product.

✔️ PERSUADE your leads to buy from you.

Banging the drum over why your customers should sign up with you? That's not enough. You need another voice.

That voice is the customer who bought your product. The customer that's more trustworthy than your sales team. The customer that your leads see their own journey mirrored in.

It's time to turn your customers' success stories into your greatest sales weapon. 

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This is where I come in. I'm a copywriter focused exclusively on creating B2B case studies.

Case studies are THE most effective type of content for grabbing your lead's attention. They attract, sell and convert by providing potential customers with social proof that the vast majority of us now demand.

Looking for some numbers to back that up?

94% of us check online reviews before making a purchase.
90% of buyers state case studies positively influence their decision to buy.
77% of B2B buyers cite case studies as THE most influential content when evaluating between competitors.

What this means is that your happy customers are your best salespeople.

Businesses often don't take control over this narrative. They fall back on TELLING leads about themselves rather than SHOWING them the success they've helped their customers achieve.

My case studies highlight your best work, turning your existing customers into powerful sales magnets that entice and convert.

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And finally... case studies are:

• 2.5x More influential than blogs and webinars
• 3.3x More persuasive than social content
• 3.7x More authoritative than newsletters and ebooks

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Case studies are valuable sales assets and pay for themselves many times over. They never grow stale, can be used across every stage of your sales funnel, and support your sales team for years to come.

Want to get together? Drop me an email at paul@greatnortherncopy.com