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RESEARCH, DATA & INSIGHTS THAT CONNECT YOU WITH THE NEXT GENERATION.
Our purpose is to inspire organisations to put kids, teens, parents, & families at the heart of everything they do.
We believe that everything is connected.
Our unique methodology provides a 360° view of the kids, teens, parents, and family ecosystem. This enables you to have unrivalled insight into them and their lives across 28 verticals.
Every year we collect market intelligence on more than 56,000 brands and IPs across 6 continents and 21 countries.
With 94% of industry professionals stating they do not have a complete understanding of their audience, our approach to market intelligence enables us to provide clarity and confidence, and generate maximum impact across your business.
Our mission is to be the business-critical partner across organisations key disciplines underpinning their every decision.
By speaking to industry professionals from across the kids, teens, parents, and family space, we have identified 7 key disciplines where we can generate maximum impact and improve Return On Investment (ROI).
Furthermore, with organisations and their team(s) working on a global, regional, and local basis across multiple locations, it has never been more important to enable your team(s) to access high-quality intel to align, inform, and inspire them as and when they need it.
Which is why our unique approach to market intelligence is used and trusted by the world’s most successful organisations across their Advertising & Media, Brand Management, Content, Licensing, Marketing, Product Development & Management, and Sales & Category Management disciplines.
Our strategy is to transform how organisations leverage market intelligence globally, regionally and locally with our one-of-a-kind methodology.
We know that having access to high-quality, reliable, independent, real-time, and statistically significant market intelligence is often the difference between success and failure.
Our approach to RESEARCH, DATA & INSIGHTS is designed to be a single source of truth, to provide our clients with clarity & confidence to make the right decisions at the right time.
Furthermore, our propriety data to provide you with everything you need to know about kids, teens, parents, and families' attitudes, behaviour, and consumption patterns yesterday and today, as well as predicting tomorrow.
