Big data-focused media evaluation company Metricomm and PR consultancy BellPress have cemented a partnership.
Metricomm uses data and proven algorithms to support PR planning and drill down into evaluation, focusing on real business and organisational outcomes.
BellPress, run by journalist and PR consultant Alex Bell, has clients including energy technology company UrbanChain, engineering, design and innovation outfit Equitus World and author and Professor Vikas Shah MBE (Thought Economics).
The collaboration sees BellPress become Metricomm’s first Certified Partner and also comes after the data company was recently awarded membership of the exclusive Future Club, run by Sci-Tech Daresbury to provide technical and business support for selected companies to realise their growth potential.
Metricomm co-founder Karen Williams said: “We’re delighted to name BellPress as Metricomm’s first Certified Partner. Alex is a well known media practitioner and his consultancy has a strong stable of clients that have enabled a good level of growth over the past year.
“BellPress’ clients and targets can benefit from our proven method, which will ultimately be utilising data to provide crucial insights into the true effectiveness of public relations.”
Founded in September 2020, Metricomm’s mandate is to ‘elevate the standing of PR in boardrooms’.
The data company aims to change the media evaluation status quo, focusing on the media coverage that reaches and influences audiences, credibly revealing the direct impact of media coverage on business outcomes, such as online searches and sales.
BellPress Director Alex Bell said: “Evaluation in public relations has been a source of irritation to me for some time. As, unless a client directly tells you, ‘we won business’ or ‘we’ve got a strong lead’ following online coverage, executives end up trying to convince their clients of success related to data that they aren’t sure of.
“Metricomm’s approach is proven. While the numbers are often more conservative than other forms of PR evaluation, it doesn’t matter, as all I’m interested in is doing the best job possible for the people and organisations BellPress represents. Metricomm helps us be better and we’re pleased to become its first Certified Partner.”
Metricomm co-founder Mark Westaby said: “Online media coverage is extremely powerful - far more so than most realise.
“Metricomm exists to help businesses understand the impact of online media coverage while also understanding the impact that coverage has on audience behaviour, and sales.
“We’re very pleased to be working with BellPress, a consultancy that shares our enthusiasm for strong, accurate, effective measurement of PR.”
