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Hotpoint selects Bring Digital to heat up its paid search strategy

 Leading domestic appliance brand Hotpoint has selected award-winning marketing agency Bring Digital to deliver its paid search strategy.

The UK’s most trusted major domestic appliance brand* has enlisted Bring Digital to plan and manage its PPC and Google Shopping campaigns. They’re tasked with growing paid search revenue while improving ROI and profitability across the account.

“It was clear early on that Bring Digital was the best match for us,” said Aphra Evans, Hotpoint's PPC Manager. Their extensive experience in delivering results for major eCommerce brands is exactly what we need to achieve our ambitious growth targets.”

“We believe they’ll help evolve our paid search strategy and help us reach our profitability goals in record time.”

The news follows some big wins for Bring Digital. In March earlier this year, the agency was named “Large Paid Media Agency of the Year 2024” and was also included for the third year in a row in Prolific North’s Top 50 Digital Agencies list for 2024.

Justin Young, CEO at Bring Digital, said: “It’s so exciting to be working with a household name like Hotpoint. This win is yet another example of how Bring Digital is able to level up and collaborate with some of the biggest brands in the world. 

“We’re firmly focused on delivering exceptional results for Hotpoint over the coming months. I’m confident that we’re going to achieve great things together.” 

*Based on Trustpilot five-star rating among the leading Major Domestic Appliance (MDA) brands with published Trustpilot reviews specific to MDA and to the UK in March 2024. To verify, visit www.hotpoint.co.uk/trustpilot.


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