We all know about SEO. If your website isn’t returning the sales and enquiries that you expect the response is often the same — ‘Somebody send help, I must improve my SEO!’ Here’s the thing; SEO will drive more traffic to your website, and that is its job done. Having those visitors invest their time and money, that comes down to your website’s ability to get conversions. Conversion rate is calculated as the percentage of website visitors who are converted into consumers. As a web design agency, we know the best practices to ramp up those conversion rates. In our blog we take a look at CRO, that’s conversion rate optimisation and where websites are going wrong.
