Empathetic marketing is not a new concept. In fact, as a digital marketing agency we often write about the importance of understanding your audience, and not falling into the egocentric trap.
We may be grownups, but who doesn’t miss being the small humans whose needs were taken care of, whose meals were made after school, who were helped with homework, who were read their favourite bedtime stories, whose under-the-bed monsters were chased away? Digital marketing, in essence, needs to be the parent, the carer, the friend, the one who has the answers to the important questions and concerns before they’re raised. Connecting with your audience and having your brand stand out amongst the rabble is no easy task, but by starting with human empathy, you have a fighting chance. Learn why in our blog.
