An anticipated trend in 2018, web design animation is a fantastic tool for online story-telling, user engagement, and easy navigation — if done well and not in excess. Mastering these components is a sure route to brand positivity and a solid online reputation. There are however, lots of traps that web designers fall into when applying animation to a website design. Used in excess, animation will more likely cause a headache over a happy user experience. Scrolling, transitions, and hover animation are all aspects that require consideration from an expert in web design. With the help of our in-house web designer we share our top tips on using animation in web design.
