Millennials represent the single biggest consumer audience on Earth. Meaning that regardless of your own personal feelings and opinions, you need them on your side. Make no mistake about it however – appealing to millennials is no easy job. They’re wise to your tricks, sceptical in the extreme and demanding to say the least. Worst of all, discourage millennial audiences just once with poor web design and they’re unlikely to return. All while spreading the bad word about your brand to their fans, followers and friends worldwide.
