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Visual Hierarchy in Web Design: What is it and Why is it Key to Online Success? (Part Two)

A week has passed and we are back on track with all things visual hierarchy in web design. In our last article we began by sharing what visual hierarchy is — visual communication with your users to tell them where they should look next — and focused on a few features of visual hierarchy. The first feature was size, where web designers utilise the innate human desire to make patterns and sequences. The second feature was colour, where colour can simultaneously build branding and indicate a new section of information or an action. Once more with the help of our in-house web designer, we will take you through the final need-to-knows when it comes to visual hierarchy. Read more in our blog.

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