Landing pages are the gateway to your website and they need to work to covert.
Managing your company’s marketing campaign or using a dedicated online marketing agency, your Google Ads campaign, your social media posts, building your brand, and getting your website on favourable terms with Google is important. However have you considered where your Ads and social media links send your audience? If the linked page is not specific to what has been advertised, your bounce rate, rather than your conversion rate, is likely to climb.
This is where landing pages work their magic. In our blog we look at what makes a successful landing page and why.
