‘Content is King’ is a phrase often thrown around amongst web designers, developers, marketers, and writers alike. In 1996 Bill Gates wrote an essay titled just that. Twenty-two years later and the same can still be said, to some extent. Why is that the case and how can content be optimised to keep users, and the Google search engine, happy? At Christian Michaels, whether we are creating new websites or revamping an existing one, writing purposeful and engaging content is an essential part of our design process. In our blog we share why content is the crux to online success and how to make the most of it.
