As a result, we have less control over certain elements in our ads accounts, therefore, it's critical to ensure that the elements we can control are top-notch. In order to maximise results, advertisers need to look outside of the ad platform to make efficiencies to improve in-account performance.
A more automated Google Ads has seen bid management become more about campaign management with less focus on some of the key areas that were a priority in previous years. However, in spite of this, it’s important to know how the system functions so we can make it work for us and maximise performance as a result.
Every hour of every day Google has thousands of advertisers vying for the top position of the search engine results page with many of these advertisers using the exact same tools with the exact same bidding model as each other, so how does the machine decide who gets the top spot? Well, this is where Quality Score comes into play.
