Paid Media Round-up: Keywords, GA4 and Looker Studio

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1. Improvements to Remove Redundant Keywords Recommendation

From this week, if you have ‘remove redundant keywords’ selected in the auto-apply recommendations, Google may remove the phrase and exact match keywords in favour of broad match (if you have a broad match keyword that covers them).

This is another change that points towards Google moving completely to broad match at some point in the probably near future.

2. 12 New Ecom Dimensions & Metrics In GA4

This article by SEL breaks down the new dimensions and metrics available in GA4 for Ecom advertisers.

Why is this important? A couple of reasons:

It shows that Google is continuing to add new things to GA4, ahead of sunsetting UA this Summer.
These new dimensions and metrics will allow Ecom advertisers to analyse which items were added to a users cart, purchased, clicked, etc.

3. New Account CPA/ROAS tool using Looker Studio

Thanks to Adriaan Dekker’s weekly newsletter, we found that Google have a new Account CPA/ROAS Tool, designed to help measure the value of advertisers investment with Google Ads.

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Senior Account Manager

Chester

We help ambitious direct to consumer brands identify opportunities for growth and overcome challenges by providing innovative performance marketing solutions across Search, Paid Media, Websites & CRO. Our tailored digital strategies are crafted to drive transformational change and maximise digital potential.ClickyGroup is made up of 2 agencies who combine to deliver great results for our clients:Clicky™ - Game-changing performance marketing through Search, Paid Media, CRO & more.Uplift™ - Building beautiful, high performing websites, and helping to convert visitors into valued customers.Simply put, we’re about effectiveness. It’s what keeps our clients thriving, evolving, and becoming more effective online - scaling ROI, profit and market share.As specialist digital acquisition and conversion agencies, we support clients to build relevant traffic, make more of it convert and enhance customer loyalty and advocacy.We immerse ourselves in brands, becoming a true extension of client teams; working with boundless passion and unrivalled dedication. Combining human expertise with technological innovation allows us to deliver measurable results across the metrics that matter.Our proactive, value-led and tech-enabled approach ensures agility across our offering, expediting the insight-to-implementation timeline. We proudly maintain our Google Premier, Microsoft Ads and Facebook Partner statuses.