The site, produced by Manchester digital marketing agency Code Computerlove has been designed to further enhance Bisto's successful 'Aah Night' campaign, by providing a platform to encourage greater interaction with consumers. It has already won an industry accolade - taking a silver award for Best Consumer Site in the2007 Fresh Creative awards (see www.freshcreative.co.uk for more information). As part of Bisto's ongoing positioning, which encourages families to spend more time together and eat a proper home cooked meal, the 'Aah Night' site includes inspirational tips, ideas and recipes to help families to have a fantastic 'Aah Night' at home. Features include a checklist on how to create your very own 'Aah Night', a template for an 'Aah Night' invitation which people can personalise and send via the site and people can even make the 'Aah Night' campaign pledge using a sign up option. The site also contains information on each product in the Bisto range; a section allowing people to view the brand's adverts and details of Bisto's 100 year heritage. The home page is designed as a typical family fridge, with notes and photos that visitors can click on to navigate around different sections of the site, taking them to cupboards with product information, a recipe book on the work top and brand adverts on the TV in the kitchen. Code Computerlove client services director, Andrew Davenport said: "As the market leader with 65% of the gravy makers market, and a 100 year heritage, Bisto is an intrinsic part of British culture. Our challenge was to capture the goodwill many feel towards the brand while ensuring that Bisto's online presence remains fresh, exciting and innovative. "The internet represents a tremendous opportunity for brands to interact with their consumers: traditional channels such as TV and press are largely passive, but interactive media delivery adds a new level of complexity. So an 'Aah Night' website was an ideal next stage in Bisto's campaign, building on the awareness driven by current offline advertising to deliver an engaging brand experience."Darryl Curtis, senior brand manager for Bisto, said, "Working with Code we have achieved our goal to create something very different to the average corporate website. We focused on three key objectives - to be engaging and rewarding as well as informative.
