Code Designs Manchester’s Best Tourism Website

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Manchester International Festival’s website www.manchesterinternationalfestival.com has won ‘Tourism Website of the Year’ in the 2007 Manchester Tourism Awards.

The site was designed by Manchester-based digital agency Code Computerlove www.codecomputerlove.com

Judges said: ‘with a real ‘wow factor’, the incredible design and easy navigation of the Manchester International Festival website generated enthusiasm firing the imagination.’

The inaugural Manchester International Festival (MIF) takes place from 28 June to 15 July. Festival Marketing Director, Helen Palmer, said: “Creating a strong online presence has played a major role in the Manchester International Festival’s success so far, as it is the bedrock of MIF’s ongoing communication and sales programme. Not only is a consistent channel through which to communicate with all target audiences, but it also serves as a cost effective recruitment vehicle for potential customers and volunteers. Since the site launched it has welcomed in excess of 253,000 visitors to date and ticket sales are going extremely well.”

“We’re delighted with the site and that the work has been recognised with this much coveted award.”

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Code is a design and innovation agency, part of EssenceMediacom North.In a world where customer behaviours, markets and technology adoption constantly shift, it can be hard to know where to invest your time and energy as a business.It's all too easy to make decisions based on an understanding of today that are not fit for tomorrow. That's why the way we work isn't to predict what the entirety of an experience will look like, but to focus on what our partners need to achieve. We uncover unmet opportunities, solve complex problems, explore ideas that have a breakthrough impact and then make them happen. Always starting where we can deliver the most significant results, then testing, learning and improving before moving on to the next goal.This is different from how most agencies work. It's faster and more collaborative. More flexible.With Code's deep customer insights, brand-led creativity and leading human-centred design and engineering capabilities on your side, the time to reinvent is now.