TransPennine Express, launched in February 2004, runs services between major northern cities including Liverpool, Manchester, Blackpool, Bolton, Preston, Lancaster, Barrow-in-Furness, Kendal, Windermere, Huddersfield, Leeds, Hull, York, Scarborough, Darlington, Durham, Newcastle, Sheffield, Doncaster, Scunthorpe, Grimsby, Glasgow and Edinburgh. While the look and feel of the TransPennine Express site will remain the same, Code's remit is to manage its development, devise new content and improve functionality. Code will be responsible for the day to day management of the site and core site updates; plus the agency will operate statistical monitoring, search engine optimisation, email / viral marketing, database registration and management, and DDA compliance. Increasing visibility of the site through media strategy and planning is also part of the brief. Dave Crocker, marketing manager for TransPennine Express, said, "Our objective is for the website, whose address appears on virtually all informational and promotional material, to become the central focus of an active, stimulating and creative business generator."We want to optimise the site's search engine compatibility and to develop a wide range of inter-linkages between our site and the websites of existing and potential business partners such as tourism offices, hotel groups, airlines, airports etc. Moreover, we want our website to develop, expand and become 'the only train website you need to visit'."Code Computerlove account director, Jarrod Bull, adds, "Like many websites, www.tpexpress.co.uk has evolved over the years since its launch in 2004 but the pace of growth in the digital arena means that companies are finding it difficult to keep up and now recognise that they have to place digital at the heart of their future marketing strategies to harness the opportunities this medium can offer. Bull added: "Our recommendations for the TransPennine Express site will ensure the company's digital marketing is the best in the business and delivers their corporate objectives to encourage car drivers to make a leisure journey by train and provide more reasons to travel off peak." Award-winning Code, formed in 1999, is a full service digital marketing agency that employs 48 people. The agency's client list includes Waterstone's, Kimberly Clark Corporation, HMV, RHM Food Services, NUS Services, BUPA, and Akzo Nobel.-ends-For further information please contact:Kirsty Hunt, Code PR, Tel: 07816 876091 or email:kirsty.hunt@codecomputerlove.com
