The official launch of Colnort last week saw the introduction not just of a new company, but of a new and truly unique solution: a ground-breaking service model that enables both companies and contractors to work compliantly and outside of the IR35 ‘off-payroll’ rules.
Mutually beneficial, the Colnort alternative is already disrupting the market with its simple, transparent and cost-effective offering. An industry first, Colnort’s launch was covered by press across the UK and worldwide.
Colnort arrives
Colnort’s launch was reported in news outlets around the globe, reaching a potential audience of over 56 million people. Among them were broadcasters, news sites, financial news sources, newspapers and information services, including some of the world’s most well known and respected names such as Bloomberg and Reuters.
Major coverage
Colnort’s press release was also featured by Dow Jones Marketwatch.com, which receives some 16 million visitors per month. Meanwhile, the Colnort story made headlines on Yahoo Finance, Business Insider and wallstreet:online with a combined audience of over 3 million people per month. With a slew of industry-leading titles such as Recruiter Magazine, OnRec and UK Tech News also picking up the launch, news of our IR35-friendly solution has spread around the world.
Generating interest
Encouragingly, this coverage is driving more and more companies and contractors to find out more about Colnort. To date, our launch announcement has hit a new all-time high (and the number keeps growing!), catapulting Colnort into an unprecedented spotlight.
Those who click through to our site will find an easy-to-grasp summary of how our solution works, as well as FAQs (coming soon) that drill down into the details. There’s also a clear explanation of the benefits of choosing to work through our pioneering model plus a pricing calculator, so you can see the costs up front.
While HMRC may have postponed the introduction of IR35 tax changes, we’re living in uncertain times. As the UK lockdown continues, we’re committed to keeping you up-to-date with the latest news about our industry, our evolving business and how events such as the COVID-19 crisis are affecting both.
To access regular updates from Colnort including news, outside IR35 contracts and articles from the contracting front line, follow us on LinkedIn, Twitter and Vimeo. Call +44 (0) 203 971 5667 to find out more.
