For over 100 years The Wildlife Trusts have been caring for Britain's wildlife. The main Wildlife Trusts website acts as a central hub for Wildlife Trusts across the UK, by providing and aggregating information on nature reserves, events, jobs, species and habitats. As such, it was important to create a seamless journey between Wildlife Trust websites, collating and sharing information for those wishing to visit, volunteer and donate to the charity.
Nick Rhind, CEO at CTI Digital, comments: “We always relish the opportunity to work with charities. With so much focus on the vital preservation work from the Wildlife Trusts, it is easy for digital engagement to be left behind. We are proud to bring the Trusts’ websites up-to-date, to encourage even more users to join their 800,000 strong membership”.
Combining wildlife conservation with digital engagement, The Wildlife Trusts’ new mobile-optimised site will allow users to access information about the charity more directly and to identify wildlife on the go. Drawing information together into a network of websites where content can be shared, the new Wildlife Trusts national website allows users to engage with over 2,000 nature reserves countrywide.
A vital consideration for this project was to present a vast quantity of information in an engaging and easy-to-use way. The new website acts as a customisable template for all the regional Wildlife Trusts sites still to come, using visual and interactive search pages to put users in touch with the right information.
Adam Cormack, Head of Communications at The Wildlife Trusts, comments: “We are pleased with the way CTI has collaborated with our in-house digital team to develop our new network of Wildlife Trust websites. Millions of people visit our websites each year and we hope it’s easier for people to find information on how they can get involved, support their Wildlife Trust and take action for wildlife. We have more exciting developments on the way including a new online donation system, so watch this space!”.
For more information please contact James Wilkinson, Marketing Director, CTI Digital - 0161 826 4875
Editor’s note: CTI Digital, part of the Paperhat Group, is one of the UK’s leading full service digital agencies with offices in Manchester and London. In addition to its unrivalled reputation for providing bespoke web solutions using open source technologies such as Drupal, Magento, Umbraco and Shopify, it also has a dedicated marketing team that offers a full range of services to drive customer engagement and retention, and increase sales. CTI Digital has grown rapidly since it was established in 2003, now with a team of over 70 staff servicing a client roster which includes the British Council, Greater London Authority, McGraw Hill Education and Merlin Entertainments. Find out more at: www.ctidigital.com
