We are excited to announce the appointment of Nick Giles as the new Head of Paid Media. Nick brings over a decade of experience in digital strategy and paid media, with a strong background in driving performance and innovation across various digital platforms.
Prior to joining CTI Digital, Nick founded Halftime Agency, a performance-driven digital agency that collaborated with global brands such as Rezzil, Playermaker, Oman Desert Marathon, and SBG Sports. During his tenure, he focused on strategic marketing, paid media, and revenue growth for its clients. Before Halftime Agency, he served as Paid Media Director at Social Acumen, where he maintained key client accounts, managed retention, and pitched new business, overseeing paid media campaigns across platforms like Meta, Google Search, Display, YouTube, and TikTok Ads. Nick also managed six-figure paid media budgets for clients including BIB Wine Club, Secret Saviours, and ORA Home.
Welcoming our new Head of Paid Media, Nick Giles
We sat down and asked Nick what he is looking forward to working at CTI:
Can you tell us a bit about your background and what drew you to a career in paid media?
I started my career in digital marketing and now have over ten years of experience in digital strategy and paid media. I was drawn to paid media as it sits at the intersection of performance, creative, and data, which makes it an ever-evolving industry with a tangible impact on business growth.
What attracted you to CTI Digital and its vision for future growth?
When I heard the company values ‘Good People, Great Work, Do The Right Thing’, I knew I was aligned with the company’s mission. I believe in sweating the small things, being a good person, and delivering exceptional work.
What do you see as the biggest opportunities and challenges in paid media today?
In 2024, it’s never been more important to think outside the box, utilise new technology, and adapt to the ever-changing landscape of digital marketing. The biggest challenges in paid media today also present some of the biggest opportunities. With the emergence of automation, AI, and voice search, there’s enormous upside for brands and agencies willing to move fast.
How do you see these trends impacting businesses and consumers in the coming year?
Businesses will be able to innovate faster and bid more efficiently as automation plays a bigger role in bidding, placements, and insights. For consumers, this will mean improved personalisation, enhanced ad quality, and more convenience than before.
What are you looking forward to most about working with our team?
I’m looking forward to contributing towards the growth of CTI Digital and delivering excellent work for our clients.
