The rebrand came about to reflect their restructure following rapid growth in the past year, and their focus on three core pillars: Brand, Digital and Motion.
Dawn Creative, now going by simply “Dawn”, was established in 2014 by David O’Hearns, and has worked with clients such as Zen, Amplifon, Kaplan, DMFA (a subsidiary of SoftBank Telecom), APADMI and Adidas.
Dawn Managing Director David O’Hearns said the brand refresh was the logical next step for the company.
He said: “Having allocated key people to head up the three core areas of the business (brand, digital and motion), our identity needed to reflect that clearly and position ourselves effectively as one of the leading digital brand strategy agencies in the North West”.
Oliver Furze, previously Senior Designer, has been promoted to Design Director, and will be heading up the Design pillar of the business, whilst Craig Farrall, previously Lead Developer, has been promoted to Digital Director. In addition, Karen Harwood has been promoted to Operations Director and will look after the overall effectiveness of the agency.
“Our agency has always had a core focus on branding. It’s where everything starts. Get that right then the rest can follow. More recently, we’ve placed a heavy emphasis on the importance of sound and motion in branding which is often overlooked and not written into the fabric of a brand, which is resulting in a huge demand for Digital and Motion at the agency”.
The larger clients Dawn works alongside, need more of a rounded service covering all of our three core pillars. This brand refresh will ensure that our target market is aware of everything we are capable of and the importance of brand management across every touch point.
For the past 9 years, Dawn has been creating brand strategies, brand identities, websites, animations, motion graphics, TV adverts and social assets to ensure the brands we manage outshine their competition.
