Dawn, the Cheadle Hulme-based creative agency, is excited to unveil its latest branding project for the charity Adapt and Live. Specialising in providing tailored care solutions and guidance for individuals with specialised care needs and their supporters, Adapt and Live has now adopted a full, recognisable brand identity, crafted by the expert team at Dawn.
The rebrand was a natural progression for Dawn, having previously worked on other projects under the Disabled Living umbrella, including Hilight, Kidz 2 Adultz, and Bladder and Bowel. The relationship built through these projects allowed Dawn to extend its expertise seamlessly to Adapt and Live, bringing a new level of clarity and vision to the charity's mission.
“We were honoured to take on the branding project for Adapt and Live, from brand strategy and design to digital execution,” said David O’Hearns, Managing Director at Dawn Creative. “The charity’s mission of tailoring solutions to fit the unique needs of each individual was something we wanted to reflect visually. The new identity is built around the idea that no two paths are the same—everyone has their own journey, and the care they receive should reflect that.”
At the heart of the new brand identity is the concept of personalised care. Using unique line shapes in the visual identity, each path culminates in a distinct endpoint, symbolising the diverse solutions Adapt and Live provides for its clients. This is further enhanced by abstract shapes that mirror the tailored support the charity offers.
Beyond the visual elements, Dawn also undertook the design and bespoke build of a brand-new website for Adapt and Live. The website structure was thoughtfully crafted to resonate with the charity’s target audience, while also ensuring that key services and expertise are communicated effectively. Dawn employed insights from competitor research and industry best practices to deliver a digital platform that will enhance the charity’s online presence.
“We wanted the website to reflect Adapt and Live’s ethos of providing clear, accessible, and personalised solutions,” said O’Hearns. “It was important that the site not only communicated their vision but also made it easier for those in need to find the help they require.”
The rebrand now positions Adapt and Live as a leading authority in the specialised care sector. With a new website and a revitalised visual identity, the charity is set to extend its reach, providing more individuals and caregivers with the guidance, equipment, and training they need.
For more information about Dawn Creative and its work with Adapt and Live, visit https://www.dawncreative.co.uk/work/adapt-and-live/
