Google Premier Partner Dream Agility has been selected by The Protein Works, one of the UK’s largest sports nutrition brand, to manage its Google and Bing Shopping accounts.
This represents a significant client win for the Ramsbottom-based company whose patent-pending technology will seek to drive increased sales and profits for The Protein Works.
The Protein Works is an innovative online sports nutrition and supplements retailer based in Runcorn, Cheshire.
Laura Keir, head of acquisition and retention (UK and Europe) at The Protein Works, said: “The landscape of search has changed. Google is constantly evolving the marriage between organic and paid, and that’s great and retailers have and will respond to that.
“But it's the marriage or, rather, the divorce of traditional pay-per-click text search and shopping that creates the opportunity to drive efficiency and sales volume and it was Dream Agility who shared this outlook as passionately as we felt it”.
“Dream Agility’s technology and their tenacity is just WOW”, enthused Keir, a former marketer at stationary giant Ryman. “We are very much looking forward to working with them on shopping campaigns across our UK and EU territories”.
Dream Agility CEO Elizabeth Clark said: “We’re thrilled to be working with The Protein Works. Sports nutrition is a competitive industry, but our technology will now give The Protein Works some serious muscle in its online advertising.
“Many of The Protein Works’ competitors are stuck using first-generation solutions to manage their shopping accounts. The difference in performance between those outdated technologies and our own platform should make a sizeable difference to The Protein Works’ campaigns.”
Dream Agility’s integrated feed and bidding technology platform is acclaimed as among the most effective tools available for any retailer using digital shopping channels to drive online revenue. Winners of the EMEA Google Partners 2016 New Business Award and Best Innovation at the 2016 Northern eCommerce Awards, Dream Agility is recognized by Google as among its top shopping partners.
Its clients include musicMagpie and Ribble Cycles and is backed by software tycoon Derek Lilley, whose previous ventures include Fourth Hospitality.
