Dream Agility have recently welcomed onboard Retail Pharmacy giant, Chemistry Warehouse. One of the Australia’s Top 10 retailers, the brand has over 400 and represents a significant step for the Ramsbottom based Ad Tech company.
The local machine learning business will be exhibiting at the forthcoming eCommerce North event in Manchester, and are shortlisted for an award for ‘Best Innovation’. As their reputation grows locally, however, CEO & Tech Manchester Mentor, Elizabeth Clark, remains mindful of the wider market. Describing Australia’s Retail sector as:
“Probably the fastest adoptee of machine learning technology in retail, globally”.
Whilst jokingly referring to her company’s location as ‘Sillicon Rammy’, she moves onto reflect how the retail industry as a whole is responding to their innovative platform:
“We were recently visited by Google, who were shocked at our growth rates compared to their benchmarks. We explained that advertisers are flocking to the better returns available with machine learning.
“Of the major markets we operate in, Australia has easily been our fastest rate of adoption. Other countries are more reserved, but the Australian retailers are quite irrepressible in their desire for a competitive edge. In particular, household named Australian brands such as Chemist Warehouse.”
In addition, forward-thinking Australian retailer, Tentworld, are also moving into this direction. Jon Burrell, Director, comments:
“Tentworld are very much entering the Machine Learning age, and what better place to test it than on Google Search with its millions of data points. What impressed me about the Dream Agility platform is its impressive award-winning track record, and the constant advancements in the tech.
“With 12 stores and further ambitions to grow our real estate, at what has been a tough time for many other retailers. It’s important to be able to accurately demonstrate how the spend on Google is influencing our in-store sales, so we know the true value of our online advertising.
“We’re looking forward to using all the new developments on the Dream Agility platform to give us a competitive edge and support our ambitious business growth, both online and instore.”
Refusing to be complacent, Clark wishes to evolve the platform furthermore:
“I’ve set our PhDs the goal of making the current platform and approach obsolete. I ask them, ‘If we were to start the business today rather than two years ago, how would we do it differently?’
“Google and Amazon’s hosting support of start-ups, like us, has enabled the development of a visual AI tool, currently in beta testing, that we believe will revolutionise online merchandising in fast fashion.
“Given the no nonsense adoption of Australia, it was inevitable that our testing is beginning there - where results seem to matter more than status quo.“
