As well as highlighting the exceptional quality and incredible softness of Egyptian Cotton™, the new brand position also aims to rebuild trust with consumers following recent scandals, and educate them on how to spot authentic Egyptian Cotton™ from lower quality imitations.
With Egyptian Cotton™ keen to rebuild trust and authority within the sector, the Cotton Egypt Association (CEA) were confident that Ultimate and their sister company Salesworxs had the experience and expertise to strike that delicate balance between appealing to both consumers and trade, including farmers interested in gaining accreditation.
Within this rebrand, Ultimate produced a thorough brand values document, as well as designing, developing and copywriting a stunning website designed mobile first for optimal user experience.
Salesworxs, will now provide ongoing consulting and training services to the CEA and rebranded Egyptian Cotton™.
Ultimate Creative Communications Managing Director Jon Walker, stated: “Working with a globally recognised brand like Egyptian Cotton™ has been an incredibly rewarding experience. When approaching this rebrand, we knew just how important it was to educate the target audiences whilst never losing that sense of luxury. At the end of day, it’s all about how someone feels when they experience the sumptuous softness of genuine Egyptian Cotton™.
