Key duties & responsibilities
- Work with Clients and the Digital Strategist to define tracking requirements and develop full tracking plans for new and existing sites that adhere to their budgets.
- Set up Google Analytics accounts for our clients and audit existing Google Analytics and Google Tag Manager (GTM) set ups that may have been done by external agencies/third parties.
- Assist the Digital Strategist in onboarding clients onto Google Analytics 4 (GA4).
- Implement, set up, debug and optimise GTM for existing and new clients.
- Implement social pixels (e.g. Facebook, Twitter, LinkedIn) via GTM
- Set up and iterate Looker Studio (Google Data Studio) to generate reports for new projects and existing clients’ websites.
- Plan and run client training in Google Analytics 4 (GA4), Google Tag manager (GTM) and Looker Studio.
- Use a/b (or other automated) testing to iteratively test changes and gather data, including planning, setup and review.
- Integrate with various cookie banner and consent systems in consideration of personal data collection and storage rules in all aspects of tracking, such as GDPR and the cookie laws.
- Assist the research team in the analysis of data collected through systems such as GA, GSC, Hotjar and other similar platforms to produce reports and recommendations.
- Assist the Digital Strategist in collecting data for case studies, internal websites and other internal requirements.
- Work with internal teams to ensure basic understanding of Google Analytics and Google Tag Manager, help scope and quote for new projects and work with existing websites.
Skills and experience
Essential
- Demonstrable technical knowledge of GA4 and Google Tag Manager, including implementation and debugging, building data layers, event tracking and extraction of data for User Journey mapping.
- Excellent working knowledge of Google Tag Manager and cookie policy compliance.
- 2 or more years working in a role where Google Analytics is used daily. This is either your current position or a position you’ve held in the past year.
- Comprehensive knowledge of the importance of data, analytics and OKRs.
- Passion for web data and the motivation to help shape and grow the data team within the Strategy, User Experience and Research team.
Additional
- Experience of work within an agency and/or working within or for charities.
- Experience or working knowledge of Hotjar, Google Analytics API and other data sources.
- Good understanding of Conversion Rate Optimisation (CRO), Pay per click marketing (PPC), Search Engine Optimisation (SEO), Social Media Analytics and Ecommerce Analytics.
- Good understanding of data reporting and visualisation tools other than Looker, e.g. Tableau.
Recruitment Process
Getting the right person for this role is really important to us. So it’s important that we not only get to know you, but we keep the process fair. Therefore the recruitment process will be as follows:
- Apply through the form on our website, attaching a copy of your CV
- Shortlisting for an interview: this will take place by the hiring team for the role, who you would be working the closest with
- Online interview with the Hiring Team
- Face to face interview with the Hiring Team
We especially encourage applications from women, disabled people from racialised minority backgrounds, as these groups are underrepresented throughout the technology industry.
At any point of the process, if there are any reasonable adjustments that you need to help us ensure that our recruitment process is fair and inclusive, just let us know.
Closing date for applications
- Sunday 23rd April 2023 at 23:59
- Interviews to be held w/c 24th April 2023
What we offer
£35,000 salary depending on skills and experience.
Other benefits include a training budget, pension scheme, flexible working hours, and team drinks.
95% of our clients are charities and not-for-profit organisations. We actively seek to work with this type of client and this means you’ll get to work with some very nice people indeed.
Other benefits include:
- Profit Share (shared equally) and quarterly bonus
- 27 days annual leave, 2 volunteer days per year and an extra day of leave for each year worked (up to 5 extra days)
- Matched pension contribution up to 6%, increasing to 10% after 5 years
- Dental Plan, Income Protection and Death in Service benefit
- Health and Wellbeing Budget
- Season ticket loan and cycle to work scheme
- Dedicated training budget
- Flexible and fair working culture
- Free weekly drinks
- Free fortnightly yoga
About Fat Beehive
We’re a small and friendly team, and you get to work with our fantastic clients – all of which make a genuinely positive impact on our societies.
