Local Small Business Website and Enhanced SEO for McVeigh Offsite
Industry: SIP Construction
Location: Manchester
The Challenge
McVeigh Offsite, a leading SIP construction firm in Manchester, sought to modernise their online presence to better reflect their innovative approach to offsite construction. Their existing website lacked a clear user journey, effective SEO strategy, and failed to showcase their expertise to a growing market. The goal was to create a dynamic website that improved user experience, increased organic traffic, and positioned McVeigh Offsite as an industry leader.
Our Approach
We began by conducting in-depth research on their target audience, competitors, and the SIP construction sector. Our strategy focused on two core areas:
Website Redesign
- Delivered a visually impactful website with a clean, modern design.
- Enhanced usability with clear navigation, ensuring potential clients could effortlessly access project case studies, service details, and contact information.
- Optimised for mobile and desktop, ensuring seamless performance across devices.
Search Engine Optimisation (SEO)
- Implemented keyword research to identify the most relevant search terms for McVeigh Offsite’s audience.
- Developed SEO-friendly content that highlighted the benefits of SIP construction and McVeigh’s unique expertise.
- Improved site structure, meta tags, and page load speed to boost search rankings.
- Built a blog strategy to drive thought leadership and attract organic traffic through informative articles on offsite construction trends.
Creating a custom-designed WordPress website for McVeigh Offsite involved crafting a digital experience that reflects their innovative approach to modular construction. The site was tailored to showcase their expertise, streamline user navigation, and highlight key projects with engaging visuals. By leveraging WordPress’s flexibility, the design seamlessly integrates McVeigh Offsite’s brand identity while providing a robust platform for scalability and easy content management. The result is a modern, user-focused website that communicates their commitment to quality and efficiency in offsite construction solutions.
The Results
- Increased Traffic: Organic traffic grew by 85% within the first 6 months of the website launch.
- Higher Engagement: Page views per session increased by 35%, with a noticeable drop in bounce rates.
- Enhanced Visibility: The site ranked on the first page of Google for key terms like "SIP construction Manchester" and "offsite building solutions."
- Lead Generation: McVeigh Offsite experienced a 50% increase in qualified inquiries through the website.
Conclusion
The new website and SEO strategy positioned McVeigh Offsite as a leader in the SIP construction industry. With a platform tailored to their business needs and a stronger online presence, they are now better equipped to attract and convert leads, driving growth and innovation in the sector.
This article was brought to you by Website Optimisation company Higher Ground.
