Challenge
We first made a website for Two Circles back in 2018, back when they were a few dozen strong and already making waves in the sports marketing sector.
Four years later, the same year they were named in the Sunday Times Top 100 Fastest Growing Companies of the year, Two Circles approached us to work together once again.
Such fast growth had meant the website that once fit like a glove was now straining under the pressure, meaning something had to change.
Two Circles knew they needed their website to engage an ever-growing audience, be more authentic to their current identity as a market leading global marketing innovator, and grow and adapt alongside them into the future.
Approach
Despite being an existing client, we were keen to get to know Two Circles with a fresh pair of eyes.
The design process involved numerous stakeholders within the business, and our support enabled the marketing team to consolidate multiple streams of stakeholder feedback into an actionable plan.
We worked in collaboration with Two Circles’ internal graphics and content team, who provided valuable brand assets. We wanted to be sure the website lived and breathed the Two Circles brand, being dynamic, intelligent and forward-thinking.
We completely overhauled the news section, with advanced formatting options to allow creating unique and engaging editorial content pieces.
When it came to building the site, we migrated all website data required and launched the site with multiple regional variants for an international audience.
Results
With the new website, Two Circles clients and prospects are consuming more content and returning more often to engage with the brand.
The team are future-proofed against new growth within the business, with a flexible Content Management System that allows the website to adapt and evolve as they do.
Perhaps the most noticeable improvement with the website is the movement and animation – just like Two Circles, the website is responsive, dynamic and ever changing.
"Huddle’s knowledge and experience make them a key part of development, and their advice and strategic input are incredibly valuable to our decision making process.
Beyond that, they’re brilliantly human, and we’re proud to have them as part of our team."
Jason White, Head of Marketing – Two Circles
Next steps
Two Circles opted to further engage Huddle with an ongoing design and development retainer after the new website was launched.
This has lead to further improvements and additions, such as integration with a new Applicant Tracking System (ATS) and additions to the team directory.
