Ever wondered what it's like to work at one of Greater Manchester's leading tech employers?
Tyriq is a Client Service Manager at I-COM.
We spoke to him to find out more about this role, his experience at I-COM and what an average day looks like.
Name: Tyriq Oladiran
Company: I-COMA
Job title: Client Services Manager
Time in the role: 10 months
How did you get into your current role?
I've always been passionate about digital marketing, so when a former colleague from my previous agency invited me to apply for the Client Services Manager position at I-COM, it was an easy decision. Since I'm still early in my digital marketing career, I was looking for a role that would provide broad exposure to all aspects of the field. After doing my research on the Client Services Manager position, I became confident that this was the role I was looking for to develop my digital marketing career, so I made sure to give it my all during the interview process. I was pleased to see I impressed the client services director and managing director and was offered the position shortly after my interview!
Have you developed new skills whilst being in the role?
As a Client Services Manager, I’m fortunate to work with a diverse portfolio of clients across various industries. This experience has helped me refine my communication skills, as I must be able to address my different clients in ways that resonate with their needs. These communication skills also allow me to effectively bridge the gap between my clients’ needs and the information my team requires to deliver results. Additionally, managing multiple client accounts has significantly strengthened my time management and organisational skills, ensuring that every client receives the highest level of service.
Moreover, my business development skills—particularly in pipeline generation and management—have grown tremendously since taking on this role at I-COM. Our focus as CSMs is delivering exceptional services to our clients, and while we don’t have sales targets, it is exciting to identify growth opportunities for my clients, which is just as important as nurturing client relationships, as our clients play a key role in I-COM’s overall growth strategy.
What is the Client Services Manager role in your organisation, and how does it fit into the wider team?
When we summarise the client services role at I-COM we describe the role as “the client’s voice within I-COM and the voice of I-COM with the client“. The Client Services Manager role is unique in that we position ourselves as the client, we expect high standards from our delivery team on each account and ensure we provide constructive feedback before anything is sent over to the client.
Our role is to ensure that we carry out our digital marketing strategies, as agreed with the client, to full completion and ensure communication between the client and team is done in a timely and effective manner. This integrated approach is what has contributed so much success to our portfolio of clients and is something that we are continuing to refine to further deliver results for our clients.
What does a typical day look like for you?
A typical day at I-COM starts with some fruit and coffee provided by the company. Once I’ve had these, I like to plan out my day using organisational tools like Sortd for Gmail. This helps me gain a clear understanding of the actions required from me, the tasks pending with my clients, and anything currently with the team.
After planning my day, I check my emails and keep my inbox organised before touching base with the delivery team for each of my accounts to ensure we’re on track with our workload. As a Client Services Manager, a significant part of my role involves attending meetings and strategising with the team. These meetings are typically with our Strategy and Innovation Director and the delivery team, or they involve visiting clients to discuss strategic direction and campaign performance.
When I’m not in meetings, planning my day, or enjoying some fresh fruit and coffee, I like to stay up to date with the latest news in digital marketing and my clients' industries. This allows me to stay informed about market trends and remain as proactive as possible.
What excites you the most about the work?
The diversity of the role is what excites me the most. As a Client Services Manager, I work with clients across a wide range of industries, ensuring that no two days are ever the same. One day, I might be creating a PR campaign for the construction sector, and the next, developing new tools to target the legal industry. This constant variety keeps my work engaging and highly motivating at I-COM.
