Space Station has been a client of Jaywing's for over ten years and by using comprehend has completely transformed the way they approach content optimisation. By improving relevance and aligning with user intent, they have seen dramatic shifts in performance for key clients like Space Station. The Birmingham location page was underperforming, ranking on page two for critical search terms like “storage units Birmingham” and “self-storage Birmingham.” Jaywing utilised Comprehend to assess and improve the page’s Relevance Score by enhancing content depth, incorporating pertinent topics, and aligning more closely with user search intent.
Results:
- Elevated to position six on page one for target queries
- 72 New rankings for keyword terms
- 5X Increase in year-on-year organic clicks
