The campaign has proven to be hugely successful - increasing conversion rates and reducing CPA by a significant amount - and has been commended by several industry experts.
David Knox, Digital Marketing Manager at Post Office, said: "The Travel Money market is very competitive both on the high street and online. We needed the help of an agency that understands this difficult market, our customers and our brand.
"Latitude have clearly demonstrated this with outstanding results from a clear testing strategy that has paid dividends with Post Office remaining the number one Travel Money provider in the UK."
Latitude's Paid Media team has already received acclaim for this particular campaign, having been nominated for a string of awards throughout 2016.
The DADI Awards ceremony is due to be held on Wednesday 19th October, at the Park Plaza in Westminster, London.
