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How do you define Sitecore?

Across the internet you will see Sitecore described in many ways. Frequently it is described as a content management system (CMS), a digital marketing system, an experience database, and others.

This can be confusing for customers who want to purchase software or compare it to others. And while the definitions are not wrong they also aren’t all right as it becomes a little bit more complicated. Here we try to simplify one of the questions we are regularly asked. What is Sitecore?

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