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The emergence of ecommerce in FMCG companies

In 2018 ecommerce sales for FMCG brands contributed to just 1.3% of global sales. By 2030 this share is predicted to increase to 11%. Currently, the majority of these sales are through supermarkets online offerings and digital retailers such as Amazon. A recent analysis showed that just 9% of the UK’s top 100 FMCG brands were selling direct.

Find out how brands can tap into this increased sales demand in our guide to getting the most out of FMCG ecommerce.

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