Organisations can quickly increase conversion rates and retention rates by improving the customer experience. If a customer sees an offer that is more relevant to them they are more likely to click. This personalisation can easily be configured in Sitecore by using the inbuilt data-driven personalisation tools. The same tools can also be used to improve a page’s performance to determine which content and shown and when based on a user’s behaviour on the site and demographic information.
Discover more on the benefits of the Sitecore Customer Engagement Platform.
